According to People, Posh Spice’s dVB jeans line has not had the success anticipated in the U.S. Many managers at high-end boutiques expressed their regret, since the collection is not selling as they had projected.
Some store owners such as Fraser Kitson, from Kitson boutique in Los Angeles, accuses the Spice Girl of this failure. “She’s not supporting the line. It’s not good for her brand and not good for her endorsements. In a tough economy, you need to be in partnership with the people that are selling your line to your fans. That’s the bottom line,” stated Kitson.
The business owner who thinks the line needs a miracle to increase the sales added, “Victoria lives fifteen minutes from the store. That’s just bad business.”