The French company, which is a division of LVMH, has hired the American singer to be the face of their new fragrance for men. The commercial will be aired in France, the United Kingdom, Belgium and Spain in the fall of 2008. The ads will air world wide in 2009.
"Beyond his immense international notoriety, we chose Justin Timberlake because he’s a true trendsetter who has redefined modern elegance,” said Alain Lorenzo, President of Perfumes at Givenchy.