The group Bestseller, who owns Vero Moda, decided to do an organic line for the summer of 2008. The line will be 100% environmentally friendly. FashionMag reported that fortunately for clients, the prices will not increase.
Vero Moda Organic Cotton will be created using organic cotton only which comes from Turkey and India.
This line also has thirty styles in two divisions: the first will have more feminine clothes, and the second will have sportier clothing with sayings such as "Save our future" or "Protect your future".
Vero Modo organic cotton will be in stores in April.