Max Mara entered the perfume industry four years ago, and in 2008, the company is making a comeback with Selective Beauty to launch their new fragrance, reported FashionMag.
Perfumer Vincent Scaller at Firmenich stated that he wanted to create a perfume that is extraordinary and nothing less. He added that he wanted to incorporate something sensual and feminine into the fragrance. However, he did add a hint of masculinity to the perfume.
Max Mara Le Parfum’s ad campaign will be featuring model Amy Wesson, who is posing nude in a sensual and confident manner. The perfume will only be available in Douglas boutiques until March, and after that in other stores. The perfume will not be available in China until September.