Madonna has signed a lucrative contract to participate in the upcoming publicity campaign for Sunsilk, entitled Life Can’t Wait. The commercials will be presented during the American Super Bowl on February 3.
In addition to the Hung Up singer, Shakira will also appear in the 30-second advertisement. Shakira will earn $2.5 million for her endorsement.
Madonna’s song Ray of Light will serve as the soundtrack for the ad, which message is, "Some girls can’t wait," and, "Their hair tells their story."
Stan Cook, the Vice President of Operations at Sunsilk, is thrilled to have the two women working on the campaign. He said, "Our hope is to inspire a new generation of women to do the same."