The promotional campaign, Got Milk, has recruited 19-year-old Rihanna to do their ads. The ads will be targeting young girls and will be in the February issue of Teen Vogue. Rihanna will be encouraging girls to drink three glasses of milk per day.
The ad’s slogan will be: "Drink it in. Pop star? Not exactly. Milk is more my move. Some studies suggest that teens who choose milk instead of sugary drinks tend to be leaner and the protein helps build muscle. So shut up and drink."
In addition to this ad campaign, the website bodybymilk.com will feature an exclusive interview with the singer of the hit song Umbrella, as well as a song by Rihanna that can be downloaded for free by fans.