FashionMag reported that Diesel and Adidas Originals have decided to join forces for four years. Their first project, which will be launched on February 1, consists of the creation of a line of denim created for jean lovers.
This line will be called, Originals Denim by Diesel and will consist of four styles, two for men and two for women. It will be sold by retailers selling Adidas Originals.
An ad campaign will be launched, which was conceived by Diesel’s stylist, Wilbert Das. The campaign will be called 83 original ways to successfully waste your time.