The director of marketing at Coty explained that the fragrance, My Voyage, was created for women that are self-confident.
She explained that this fragrance was made for women between 24 to 45 years of age. However, the spokesperson is Katherine Heigl, therefore, they may attract a younger age group.
My Voyage was created by Ellen Molner, from the Swiss company Givaudan. My Voyage, by Nautica, will be available in the spring 2008.