Coty has welcomed another celebrity to their family, country singer Tim McGraw.
The brand hopes to create a fragrance with McGraw that, "will capture his rugged, stylish demeanor". The product is expected to be in stores in the summer of 2008.
In a statement, Coty’s Vice President of Marketing, Steve Mormoris, explained why they chose the country singer. He said, "Tim McGraw embodies the true meaning of a man’s man and, to consumers, he exemplifies attainable luxury."