The director of management at Selective Beauty, David Melki, described the perfume as, “Our biggest launch ever”.
Ever since Selective Beauty obtained the license to be able to distribute the brand in March 2006, their team has taken the time to really understand MaxMara values.
The Vice-President of the creation revealed, “We wanted to take a masculine ingredient and ‘dress’ it in a feminine way, in line with the story of MaxMara.”
The result is a fragrance, with an unusual ingredient used in fragrances for men. Vincent Schaller created this fragrance.
The launch will be in February in Europe and before the fall for the rest of the world. It will be available in MaxMara stores.