The model will be the new face of Dr. Martens, which will be re-releasing their popular boots. Lowe will appear in the new publicity campaign, which is hoping to attract young customers and regain the popularity that the brand enjoyed in the 1990s.
After trying to avoid bankruptcy for the past four years, the brand has developed a new strategy to revive its boots. Chief Executive David Suddens explains that the company is doing well, and will be opening six new stores, including one in New York.
Daisy Lowe, who is the daughter of Pearl Lowe, recently underwent a DNA test to prove that her father is Gavin Rossdale, who is now married to Gwen Stefani.