National Geographic Cinema Ventures decided to distribute the film at the beginning of 2008, only in 3D. It was filmed in South Africa during the Vertigo Tour in 2005.
U2 3D was presented last May at the Cannes Film Festival. It was directed by Catherine Owens and Mark Pellington. Owens has been working with the Irish band for the last 15 years. She directed the video One, among others.