Beckham wants to ensure her spot in fashion by opening her own store on Melrose Avenue. The shop would offer clothing from the DVB collection. Beckham would like to make a name for herself in the United States.
A source told People magazine, "Victoria wants to ensure she is as much of a fashion icon in the States as in the UK and this seems the ideal way to do it. Melrose Avenue is the place to have a store if you are a designer, so if Victoria pulls it off it will do wonders to boost her status."
The DVB collection offers sunglasses, jeans and handbags, and all are supervised and endorsed by Beckham herself.
Victoria Beckham’s good friends, Katie Holmes and Eva Longoria, have already offered their support when the boutique opens later this year.