The Golden Trailer Awards has been recognising a film every year for the past seven years for having quality trailers. This year, a jury of cinema celebrities, including Quentin Tarantino and Guy Ritchie, chose the Tom Cruise film as their favourite.
Other films that were considered were Harry Potter and the Goblet of Fire, March of the Penguins, Good Night, and Good Luck, Match Point, Thank You for Smoking, and Transamerica.