According to IOL, the idea is to emphasize the importance of raising awareness to fight a disease that is killing many people around the world, as well as in Africa.
Bono has already been submitting ideas and articles for the special publication of The Independent, which will be on newsstands on May 16. Half of the revenues earned for that day will go to Bono’s Product Red campaign. The Independent has long been a partner to the cause, and has raised a lot of money to fight AIDs.