Kim Kardashian treats herself to a lineup of supermodels for Skims

Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candice Swanepoel agreed to pose for Kim Kardashian‘s underwear brand.

The new Skims ad campaign is sure to attract attention. Rarely do we see such an array of catwalk stars collaborating to promote a brand. This is not without reminding the beautiful years of Victoria’s Secret.

It was Kim Kardashian herself who leaked the information to her 298 million followers on Instagram. The businesswoman, who has seen the stock market value of her brand Skims double in recent weeks, was not little proud of his blow.

« I wasn’t supposed to participate in the @SKIMS campaign, but I stopped by and participated because it was too symbolic. This is Tyra, Heidi, Alessandra and Candice wearing our SKIMS Fits Everybody collection, » the star wrote.

In an interview with People magazine, the now billionaire explained her vision.

« When we developed the ‘Fits Everybody’ collection, it was with the intention of creating underwear that would fit everyone perfectly. To do this, we updated a fabric traditionally used as a ‘one size fits all’ and made it available in our nine sizes – it also stretches to twice its size without ever losing its shape, so it molds to your body in the softest, most comfortable way possible. I truly believe that when we feel comfortable, we are more confident and able to show the best version of ourselves. »

Skims definitely has the wind in its sails. The brand became Team USA ‘s underwear supplier for the summer and winter Olympics last year.