Sally Hansen is diversifying its line of products to include makeup with the help of Carmindy Bowyer. The makeup artist is best known for transforming participants on the TLC television show What Not to Wear.
Natural Beauty, comprised of 140 affordably priced products, will hit stores next month. The eco-friendly line is made from soy, bamboo, mango and papaya, and will be paraben free.
This is not Sally Hansen’s first line in the cosmetics industry. In 2003, the American company created the Healing Beauty line.