The well-known Rolling Stones guitarist has agreed to be photographed by Annie Leibovitz to represent the Paris designer.
"The good thing about Keith is that he speaks to the 20-year-old who’s into rock ‘n’ roll and the 65-year-olds who went to [a Rolling Stones] concert when they were 20," said Antoine Arnault, the brand’s communications director.
In the ad campaign, which will be launched in April, we will see the rocker in bed with a guitar that was created by Marc Jacobs, Louis Vuitton’s stylist.
Richards will donate a portion of his earnings to the environmental charity The Climate Project.