The French jeweller Cartier is soon launching its latest fragrance, named after its line of watches Roadster, reports CosmeticNews.com.
The brand hopes that the new fragrance for men will differ from those currently on the market. The company’s president, Bernard Fornas, stated, "We like to be audacious and surprise people."
The fragrance was created by Mathilde Laurent, who works for Cartier.
The fragrance is intended for men between 30 and 40, a different traget group than their popular fragrance, Declaration, which the company launched 10 years ago. However, the commercial impact that the company hopes to achieve for Roadster is the same.
The Roadster fragrance line will be launched worldwide in September with an ad campaign supporting the launch.