The American beauty giant, Elizabeth Arden, is continuing to expand the Gant line by introducing a new men’s fragrance this fall, reports CosmeticNews.
Gant Silver comes just after the arrival of the brand’s new creative director, Brian Rennie. A marketing director from Elizabeth Arden explained, “Brian Rennie has revamped the whole collection. It is more fashion-forward and it’s a very dynamic situation for the brand.”
Gant Silver will be available in Scandinavian countries in mid-September. The fragrance will be available in the rest of Europe, as well as at 4000 points of sale in October.