For the launch of the new men’s product, Prada asked 9 rising directors from some of the best production houses to create short films. The three-minute films were created to represent the feeling derived from Infusion D’Homme perfume, reports Vogue.fr.
Piedro Scala was in charge of coordinating the special project, first presented with the men’s summer 2009 line last June in Milan. The videos can be viewed at Prada.com or at Prada boutiques.
The Infusion D’Homme collection features a shower gel, lotion, an after-shave, soap and a deodorant.