Jay-Z’s company, Iconic Fragrances, has sealed a deal with Parlux, the company behind the scents of Paris Hilton and Jessica Simpson, among others.
The new contract will have Jay-Z’s company producing fragrances for Jay-Z, Kanye West and Rihanna. Another female artist may soon be added to the deal, but nothing has been revealed yet.
Rihanna and West will be introducing their fragrances in the summer of 2010. Jay-Z and the mystery star would have their scents on the market the following year.