The brand is introducing a new scent called Balenciaga Paris, reports Vogue.
It was announced that Balenciaga would be launching the new product with the help of French actress Charlotte Gainsbourg, who will be the face of the advertising campaign.
Last weekend, more news about the scent was revealed. Olivier Polge created the floral perfume with hints of violet, carnation, cedar and patchouli.
The formal launch of Balenciaga Paris will take place in February, though the ad campaign starring Gainsbourg will be unveiled sooner.