FashionMag reports Adidas Originals is introducing its new 2010 international ad campaign called Celebrating Originality on the Streets.
For this campaign, Adidas Originals brought together celebrities from the worlds of music, fashion and sports. The stars all took to the streets for a giant block party.
Some of the big names on hand were Noel Gallagher, Snoop Dogg, Franz Beckenbauer as well as David Beckham, Ciara and Adrienne Bailon.
Adidas Originals also passed the camera to some famous ladies who filmed each other as they modelled the brand’s Spring/Summer 2010 Women’s collection. Some of the beauties involved include Agyness Deyn and Whitney Port.
The label was very happy with its 2009 campaign, House Party, and the positive feedback it received. So it decided to take this year’s ads to the next level with a new campaign.
Directed by Montreal’s Sid Lee Agency, the company will appear on television, in cinemas, in print and at special events. The photo shoot was directed by Ari Marcopoulos.