Today (December 8), the Swiss company unveiled its first collection of handbags. The line is being represented by the label’s latest muse, Daphne Guinness, reports Vogue.
For its debut into the world of handbags, Akris confided in the talented photographer, Steven Klein. Klein directed his first ad campaign for the brand in 1999, in collaboration with Akris designer Albert Kriemler. Klein has since been responsible for Akris advertisements.
Speaking of the company’s choice of ambassador for the new collection, Kriemler explained that Guinness conveys a sense of mystery and aristocracy, and described her as being a fashion icon in her own right.
The first handbag collection by Akris will hit stores in February.