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Alessandra Ambrosio is the new face of Moschino

Alessandra Ambrosio is the face of Moschino’s new Fall/Winter campaign.

Coco Perez reports that Italian fashion house Moschino asked Victoria’s Secret model Alessandra Ambrosio to be the face of its new Fall/Winter campaign.

Her rep confirmed that the 29-year old model will star in the campaign. She has already worked with Prada, Giles and Louis Vuitton. The new campaign was created by Anna Dello Russo, fashion editor at Vogue Japan.

Ambrosio met with photographers Inez van Lamsweerde and Vinoodh Matadin on April 15 to shoot the campaign.

Moschino creative director Rossella Jardini said: "I have chosen Alessandra as model for the Moschino autumn/winter 2010-11 advertising campaign as her Mediterranean style, mixed with her natural way of being chic, fits perfectly with Moschino."

Moschino recently introduced Toujours Glamour. This new women’s fragrance will be launched in June. It will be offered in the following formats: as an Eau de toilette, deodorant spray, bath and shower gel and perfumed body lotion.