With the arrival of the new film Alice in Wonderland, which opens April 7, 2010, the cosmetics boutique will be offering different product lines derived from the film, reports Vogue.
Since the success of the Twilight saga, and its subsequent commercial success with Twilight products in the beauty industry, the trend is being continued.
This spring, the film adaptation of the Lewis Carroll tale that Tim Burton is overseeing, will also see its film-based cosmetics invade the shelves of Sephora.
To do this, the brands OPI and Urban Decay are proposing to produce exclusive makeup products inspired by the film. Urban Decay will be offering a palette in the film’s image, while OPI will be offering 4 nail polish shades created after the main characters.