According to FashionMag, Fred Perry asked British singer Amy Winehouse to design a Fall/Winter 2010-2011 collection for the brand.
Richard Martin, Fred Perry’s marketing director said, "Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand. Amy has a unique sense of style that reflects the brand’s own historical reference points."
Fred Perry also wants the partnership to continue through the next four seasons.
This new collection has 17 pieces and offers polo shirts, vests, dresses, miniskirts, belts and bags in black and pink.
The collection will be available in Fred Perry boutiques and in some select stores in October.
Martin also said, "We had three major design meetings where she was closely involved in product style selection and the application of fabric, colour and styling details. Amy gave crucial input on proportion, colour and fit. The range clearly has Amy’s handwriting."