Italian luxury leather-goods manufacturer Tod’s has signed actress Anne Hathaway to represent their new Signature collection of handbags, reports People.
The new line – which includes portfolios, clutches, shoulder bags, shoppers and pochettes – will launch next month with a massive ad campaign appearing in fashion magazines worldwide. Hathaway – who has starred in films like Tim Burton’s Alice in Wonderland, and Love and Other Drugs – was photographed in London by famed photographers Mert Alas and Marcus Piggott, with the ads set to debut in October.
"The campaign for Tod’s ‘Signature’ reaches out to a new and younger clientele," explained Fabien Baron, the brand’s creative director, in a statement. "We see a stunningly exquisite Anne as a classic beauty with a modern Italian edge – feminine and strong."
Hathaway, for her part, also said she is pleased with the pairing: "I have been a longtime fan of Tod’s and was very excited to be a part of exploring a new side of their identity with the launch of their ‘Signature’ collection. The designs are classic and the materials are of the highest quality."
The luxury handbags are crafted in Italy from a variety of materials, including metalized leather, patent leather, nappa leather and calfskin, and featuring a pebble finish available in a range of colors, from deep red to lavender, as well as the more traditional beige or black.