The fragrance, Unforgivable, is a men’s fragrance that has become the biggest selling men’s product since its launch last February.
The product’s million dollar weekly sales has convinced Diddy to develop a women’s fragrance. In an interview with AllHipHop, Diddy spoke about this success. He said, "When we set out to create this fragrance, I wanted to revolutionise this industry. Mission accomplished."
Diddy has become a business man to be noticed. He founded his own record label, Bad Boy Entertainment, created the Sean John clothing line, and has opened a restaurant chain called Justin.