Avatar Sets New Record
The science-ficiton flick is said to be the most expensive film ever made. Though the movie was made for just over $400 million, including marketing expenses, it rocked at the box office during its opening weekend.
The 3D film, which takes place on the planet Pandora, earned $73 million on its opening day in America. Worldwide, the film opened in 106 countries, bringing in $232.2 million. Furthermore, the film is now the record-setting 3D film for first-day revenue. The record was previously held by last summer’s Up, which earned $68.1 million during its theatre debut.
Fox International Theatrical, the film’s worldwide distributor, confirmed that the James Cameron flick opened at the number 1 spot in all countries.
James Cameron is a veteran of this kind of success. In 1997, his film Titanic became the biggest hit of all time, amassing $1.25 bilion. The epic film also earned 11 Oscars, setting another record.