An exclusive cocktail event in London was attended by Bally’s creative directors Michael Herz and Graeme Fidler and guests to help celebrate the 160th anniversary capsule collection inspired by the brand’s heritage.
The collection arrived in-store just in time for September’s biggest global shopping event, Vogue Fashion’s Night Out. Partygoers had the opportunity to enter a draw to win a signature Bally item from the 160th Anniversary Capsule Collection.
“The challenge for us has been to evolve Bally as a truly relevant, global luxury brand,” said the creative directors. “But to have that opportunity as the brand marks 160 years of excellence is a great privilege. We are committed to defining the future with not only contemporary collections, but also making Bally’s craftsmanship visible in fresh, modern ways.”
Characterized by soft lines and vibrant seasonal tones, each capsule collection piece carries the specially designed 160th logo that incorporates the Bally crest and reflects the brand’s legacy.
The Edelweiss Collection for women includes ballet flats, ankle boots, sling backs and pumps. Somewhat unusual is the heel-within-a-heel construction used in several styles. The designers have applied Bally’s famous brogue detailing to the handbags.
Bally’s 160th Anniversary Edelweiss Women’s Collection is available in-store and online as of this month.