Passionata launched its new Fall/Winter 2010 lingerie collection on Tuesday (March 23) evening in Paris. In attendance was 24-year old Israeli model Bar Refaeli. She has been the face and body of the European lingerie brand since November of last year.
The lingerie brand introduced its new line of sexy undergarments as it unveiled its new ad campaign directed by New York photographer Greg Kadel and starring Refaeli.
This new collection is based on four colour themes, all worn by Refaeli in the campaign.
There are powder colors, deeper colours to add a touch of mystery and two indispensable underwear colours: red and black.
Talking about material, lace is a popular feature in this collection that aims to highlight feminine curves.