L’Oréal, is the owner of the Biotherm products, and is now concentrating their efforts on more mature customers.
The company has created a new product, Remineral, made for the face, addressed for older women. It is the first product for the 50 and over age group. The product’s goal is to regenerate the skin with the help of minerals, which are rarer in the skin at a more advanced age.
The Remineral formula contains magnesium, calcium, and phosphate, with essential fatty acids, in addition to omega-3 and omega-6.
Remineral will be the most expensive product offered by Biotherm, and will be in stores later this month.