Brand it like Beckham

International soccer star David Beckham recently announced he is developing his own line of underwear, and a new fragrance, reports WWD.

After years of speculation, Beckham finally confirmed plans to launch his own line of bodywear, and a new fragrance with the help of his business partner Simon Fuller.

“I have had the idea of doing a bodywear collection for some time now,” Beckham told WWD. “The push to do something of my own really came as a result of my collaboration with Armani.”

According to the handsome athlete and father of three – with another on the way – his Armani campaign helped boost sales from $22.7 million to 43.9 million in 2008, and proved to the star “that there is a real market for good-looking, well-made men’s bodywear.”

Planning to focus on well-cut T-shirts and fitted boxer shorts, Beckham said,“It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love.”

“I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.”

Beckham added he has already completed some design and merchandising work on the line, “I can’t wait to show people the collection — although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”

Beckham’s new fragrance Homme by David Beckham will launch in September, however the bodywear launch date is still unknown.