Luxury brand Burberry is readying to launch its newest fragrance Burberry Body at the end of the month and in an unusual viral twist, exclusive samples will be available only to Facebook users, reports Basenotes.net.
Until the fragrance officially launches in stores, the 155-year-old brand will send samples of the anticipated Burberry Body – featuring notes of freesia, green absinthe, peach, rose, iris, sandalwood, Cashmerean musk, amber and vanilla – to fans of their Facebook page. No stores will receive samples of the fragrance until the campaign is complete.
Burberry has signed actress and model Rosie Huntington-Whiteley as the face of their new campaign and a video by chief creative officer Christopher Bailey describes its impending launch as “the most exciting launch that we have ever created…it captures the spirit of the iconic brand now, so sensual and striking. The effortless style and the stunning beauty of Rosie makes her the natural choice as the first Burberry Body."
The fragrance and its forward-thinking launch have reportedly been in the works for years, in hopes of producing something "truly iconic and unique," said Bailey. "Through Burberry Body we want to unite all our audiences," he revealed, "and give them a very distinctive point of view".
Burberry Body will be available at France’s Marionnaud at the end of the month, and will be launched internationally on September 11.