A Burberry model since 2011, and the face of Burberry Beauty ever since, Cara Delevingne was shot by famed fashion photographer (and regular Burberry collaborator) Mario Testino for the campaign visuals and video. The shoot on the River Thames (in front of the famous Houses of Parliament) shows the model relaxing on a boat in pink sunlight, wearing one of the British brand’s famous trenchcoats.
"Understated and feminine" according to the brand, the new scent is a lighter flanker version of the iconic Burberry Body perfume. The fragrance opens with lemon, apple, English rose and white jasmine over a cashmeran, amber and musk base.
"Burberry Body was always about creating something that captures all the different characteristics of the Burberry girl. With Body Tender, we wanted to explore and bring out the softer, more playful sides of her — capturing this light femininity in the scent as well as the campaign," said the brand’s Chief Creative Officer, Christopher Bailey.
The fragrance is launching this month as an eau de toilette in 30, 60 and 85ml jewel-like bottles designed by Bailey himself. It will also be available as a 60ml Body Tender Milk, a lightweight body lotion spray designed to leave the skin "soft, smooth and scented."
Watch the campaign video: http://www.youtube.com/watch?v=jf6dkE-YBwQ
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