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Calvin Klein for Reforestation

Calvin Klein is introducing a new version of the fragrance CK One in collaboration with Planète Urgence.

On July 15, the brand is teaming with the organisation to launch a collector’s edition of CK One perfume, which will exclusively be sold at Sephora boutiques, reports Vogue.fr.

For each bottle sold, a new tree will be planted. In addition, profits made from the sale of the  collector’s edition will go toward financing reforestation projects, with the goal of taking action against climate change and protecting endangered populations.

Fabien Baron is the designer behind the new CK One collector’s edition bottle.