The 10,000 BC star is teaming with H.E.L.P., a charity organisation that helps poor children in the African country of Malawi, reports Starpulse.com.
Camilla Bell became the new face of the advertisement campaign called What Love Means, which promotes a jewellery collection by Lori Leavitt.
Among the items, we find necklaces, bracelets and rings, priced from $98 to $2 050. All jewellery pieces are on sale through the HelpMalawiChildren.org Web site.