Multi-platinum singer-songwriter Carrie Underwood is the new ambassador for Olay beauty products, which unveils Underwood’s first advertising campaign this week, reports Coco Perez.
“With her genuine beauty and girl-next-door likeability, Carrie is a natural fit and wonderful addition to the Olay family,” said Will Chung, Olay Business Manager for Canada. “Through all her success, Carrie remains grounded and connects with women everywhere using her powerful voice. She personifies the iconic image of the brand while representing the faces of the future.”
Last September, the singer, 27, who recently had married Canadian hockey player Mike Fisher in June, talked about the new business partnership saying: “I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years."
“As a little girl I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin,” said Underwood.
Her new ad will debut during the 44th annual ceremony of the Country Music Association Awards held in Nashville tomorrow night (November 10) and hosted by none other Underwood.
With millions of fans worldwide, Underwood has achieved remarkable success since winning the fourth season of American Idol and releasing three critically-acclaimed albums since 2005.