Chanel has just unveiled a new series of advertising images for the 2011-2012 autumn-winter fashion season, reports Elle.
The new campaign, featuring the chameleon-like Freja Beha Erichsen – a sort of 23-year-old Danish Kate Moss with slightly thicker eyebrows – back for her fifth consecutive campaign, was shot by none other than Karl Lagerfeld, using a photo booth as a great prop for a every type of fashion.
Styled by Carine Roitfeld, former editor-in-chief of Paris Vogue, the series features a wide variety of looks – from wild child to glittering masked party girl, and everything in between.
The collaboration between Lagerfeld and Roitfeld has resulted in a campaign that is very different from traditional Chanel advertising. The look is not as formal and glamorous, and aims more for an urban, artsy appeal.
Yesterday (July 5), German designer and Chanel creative director Karl Lagerfeld hosted his haute couture autumn-winter 2011-2012 fashion show in Paris. Black and white designs were accessorized with lace veils, sheer-stocking boots, and black straw boaters.
The upscale French fashion house was founded by the couturier Gabrielle ‘Coco’ Chanel, who specialized in items such as simple suits, dresses, women’s pants, and costume jewelry.
Chanel’s vision was to replace such opulent, sexy pieces with items which conveyed casual elegance. Her designs and creations are timeless, considering that the basic silhouettes have remained consistent from generation to generation. Today, Chanel is most famous for the ‘little black dress.’