CNW reports that Biotherm Homme has called upon Chris Noth to be the new ambassador for the brand’s North American skincare line.
Noth will be the face of the upcoming campaign for the Force Suprême line. The ad photos will be unveiled in December in the holiday magazine editions.
The campaign will coincide with the release of the Sex and the City film sequel in 2010, in which Noth plays Mr. Big.
Marie-Josee Lamothe, Vice President General Manager of Biotherm North America, revealed that Noth was chosen because of his suave, elegant, yet casual attitude, making him a perfect fit for the product line.