In an a new marketing initiative to support its Open Happiness campaign, Coca-Cola is sending a team of three people around the world to visit 206 countries in 365 days.
Entitled, Expedition 206, this adventure will follow three people who will write about their journey and meet people from different cultures to find out what role Coca-Cola played in their happiness.
Three teams of 3 people are now competing to be selected for this year’s trip around the world.
People who want to particpate in this adventure can choose which team they would like to see travel the 206 countries in this fantastic expedition by voting on the website posted for this special occasion.