Yesterday (August 12), the cosmetics giant announced that a contract with Guess has been signed for the development and distribution of a new line of perfumes.
"Guess is on the pulse of edgy style and flirtatious fashion, and Guess’ ground breaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty. Our plans for expanding the reach of the GUESS brand will position the Guess fragrance for accelerated global success," stated Coty CEO, Bernd Beetz.
Guess first tapped into the world of perfumes in the late 1980s through a deal with Revlon.