The company will launch a new fragrance trio called The Lovely Collection Sarah Jessica Parker, at the beginning of next year, reports CosmeticNews.
The three perfumes, Dawn, Endless, and Twilight, were concocted to capture precise moments in time. The Lovely Collection was made for women aged 25 to 35.
Dawn was created by Stephen Nilsen of Givaudan, Endless was created by Yann Vasnier from the same company, and Twilight was developed by Laurent Le Guernec and Clement Gavarry of IFF.
The products will be launched exclusively on the Home Shopping Network in the United States in February, followed by an exclusive launch at Ulta stores in March. The collection will hit the global market beginning in April.
The ad campaign for this collection, being unveiled in February, will put Sarah Jessica Parker in the spotlight posing at different moments of the day.