David and Victoria Beckham will be the first couple to be part of the campaign, "You’re worth it", a campaign that has been ongoing for many years at L’Oréal.
This deal is worth millions of dollars. Other celebrities have worked for L’Oréal including Natalie IMbruglia, football player David Ginola, actress Andie McDowell, as well as Ben Affleck.
It will not be the first time David Beckham has his name attached to a product. He has also been associated with names such as Gillette and Brylcreem.