David Beckham’s sexy fragrance ad

Sensuality and seduction are the focus of a brand new, smoldering ad created for David Beckham’s forthcoming male fragrance, Homme.

The famous footballer – husband to Victoria Beckham and father of four – has partnered with Coty Beauty to launch this new fragrance available this fall.

The print campaign was photographed by Alasdair Mclellen and has zeroed in on Beckham’s sex appeal and good looks.

”I wanted to create a modern, masculine fragrance that reflects my style,” said Beckham of Homme.

Steve Mormoris, Senior Vice President of Global Marketing for Coty Beauty, elaborated on the partnership: "David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man.”

Homme is composed of notes of ginger, pepper, pine and fire, with heart notes of cashmere wood, leather, rosemary, mahogany wood, patchouli and musk.

Beckham’s other current endorsements include Emporio Armani, Adidas, Diet Pepsi, Yahoo, Castrol, Motorola and Police. His new Brand Beckham logo is reportedly used in collaboration with all endorsement deals.

Homme hits shelves in September 2011 as a 30 and 50 mL Eau de Toilette, along with accompanying body care products.

A corresponding television ad for the fragrance is also in the works.