Handsome soccer star David Beckham, who has been the face (and body) for several Armani underwear ad campaigns since 2007, has decided to launch his own line of underwear, reports the Daily News.
When Beckham stripped down for his Armani ads, sales went through the roof, climbing as much as 30 per cent according to some sources.
“It was decided not to renew the Armani contract and develop a business of David’s own. He has seen how fulfilling it has been for Victoria to branch out into business and relishes a similar challenge,” said a source.
The new venture will be backed by Simon Fuller and Alasdhair Willis, husband of designer Stella McCartney, sources told MTV.
If the underwear collection is successful, Beckham plans to expand operations with his own line of grooming products and moisturizers.
Beckham, 35, is also reported to be branching out into the television world. The Daily Mirror reported that Saturday Night Live has offered the Galaxy star a guest spot on the show.