Iconic fashion designer Karl Lagerfeld is branching out from the world of fashion to create three limited-edition Diet Coke bottles, reports Female First.
Lagerfeld’s 2011 bottle collection, his second in as many years, includes three different designs in pink and white. Each bottle is meant to match one of the puppets featured in the latest Diet Coke advertising campaign – Bernadette, Eleanor or Irene.
Bernadette’s bottle is adorned with a smattering of pink polka dots, while Eleanor’s is wrapped in pink swirls. Irene, the rocker of the group, gets a bottle decorated with a brushed silver studs.
The Diet Coke Limited Edition Collection by Karl Lagerfeld will hit shelves this summer, available individually and in a collector’s three-pack, as part of the brand’s Love It Light campaign.
"I love this bottle, but it’s time for a new one," said Lagerfeld of his 2010 design. "Actually I want to do three bottles. I loved what we did last year but I will love 2011 even more. I’m delighted about this collaboration."
"It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love."
The Chanel creative director credits his 2001 crash diet of stewed vegetables and Diet Coke for helping him lose 90 pounds.