While Lancôme announced that Julia Roberts will be its new muse this week, L’Oréal has announced that it has a new celebrity ambassador, reports Coco Perez.
The new face of L’Oréal will be 33-year-old actress Diane Kruger. The former Elite Agency model will be entering the beauty industry as a representative for the international cosmetics giant.
She will be joining L’Oréal’s impressive line-up, including Penelope Cruz, Beyoncé Knowles, Frieda Pinto and Eva Longoria.
Kruger will be the face of the brand’s haircare and makeup lines, and will pose for the ad for Mat’Morphose foundation to be launched in February.
The actress said of the new collaboration, “It’s a great honour and a huge pleasure to become a Spokesperson for L’Oréal Paris. I admire the brand, not only for the quality and innovation of its products, but also because it represents diversity and excellence across the world, values which are very close to my heart."